Latest Work
vivo X FOld 3 Pro – Unfold the possibilities with #TheBestFoldEver
Unfolding the journey of futuristic technology with our groundbreaking Fold Phone, #vivoXFOld3Pro.
In our unique unboxing campaign, we have turned the ordinary into extraordinary as we unravel the possibilities of foldable devices.
Each content piece reveals a new chapter in innovation, captivating the audience with seamless transitions and immersive storytelling through the art of unboxing. Each fold reveals a new chapter in innovation, captivating our audience with seamless transitions and immersive storytelling.
Beyond the spectacle lies the heart of our campaign—real-world impact. Through the videos, we tried to capture the real time scenarios which shows how one can use the fold device in every day scenarios.
From enhanced productivity to unparalleled entertainment, each fold becomes a gateway to newfound possibilities.
vivo T3 5G Brand Film
vivo T3 5G phone is for Gen Z people who wants to create their own avenues, who are risk takers and maximize their potential and time for bigger thing. They are always in Turbo mode and believe in Get Set Turbo philosophy
Keeping this positioning in mind I have taken turbo power house Rohit Shetty on board with two newly acclaimed fame Vedang & Mihir who want to achieve more.
vivo X100 campaign – Uncover the Imagination
The uncover the imagination campaign sought to not only showcase the vivo X100 series superior camera capabilities but also to empower consumers to delve into uncharted territories, cultivating a spirit of discovery and the accumulation of diverse and thrilling experiences.
n this campaign, we have covered 5 distinct Indian landscapes, each accompanied by the unique story of an individual.
Vivographers (vivo long term content creators) used vivo x100 to uncover their imagination showcased these hidden stories of India through next level of Imaging.
Kept the story telling at the center and product as an enabler, showcased these stories through the lens of vivo X100 Series
Content Innovation
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#ClearAsReal vivo V17Pro Brand Camapign
#ClearAsReal campaign was a barrier breaker between offline and online marketing where first time ever, we have put mobile shot images on OOH
None of the brands have done it by then except Apple due to which the campaign has been talk of the town and more 1000 conversations were on twitter about this campaign
Run for the oceans- Adidas
Innovative video content created by Digital Sand Artist Rahul Arya for Adidas – Run for the oceans campaign
RUN FOR THE OCEANS is a global running movement that uses the power of sports and the strength of groups to raise awareness about the threat of ocean plastic pollution.
vivo X90 Campaign- Xplore the unxplored
The primary objective of the vivo X90 Series with the "Xplore the Unexplored" campaign was to strategically position vivo as a leading player in the premium smartphone category in India. With a focus on captivating the interest of a tech-savvy and adventure-seeking audience, the aim was to create widespread enthusiasm surrounding the advanced technological features inherent in the X90 series.
To captivate audiences nationwide, vivo strategically endeavored to create content that resonated with individuals from diverse regions, incorporating locally understood languages and featuring familiar faces. Meeting this challenge head-on, we enlisted four seasoned photographers from different corners of the country for an extensive journey to its extremities, converging at the center. Their mission: to successfully complete four challenging photography tasks, symbolically marking an X on the map of India.
Influencer Films
vivo Imagine Awards
Ideated the first ever photography awards for the brand in partnership with operational expert Warner Bros Discovery. The awards aim to provide a unique platform for photography enthusiasts to showcase their creativity and perspective through the lens of their vivo devices
Disruptive Content
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#vivoGoesToCannes
First Ever Mobile brand who have been to Cannes and red carpet images were shot on vivo which has taken the industry by storm
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vivoV23e #DelightEveryMoment
First ever Brand who did product launch using collaboration feature where after every 10 mins new reel was getting uploaded to reveal the feature of the phone
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We have launched our first ever reality show- X-Lens in association with Hotstar, where 5 participants have been given photography challenges and to fulfil those challenges, they had vivo X90 Pro as their companion.
The campaign effectively generated the targeted excitement for the brand, captivating the photography community and highlighting the phone's exceptional performance. Influencers played a crucial role in igniting discussions within pertinent circles. The collaboration with hotstar proved instrumental in reaching target audience and fostering conversations on behalf of the brand. The campaign's pan-India approach yielded impressive metrics, drawing engagement from across the country
Creative
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vivoXFIFA
To leverage our association with FIFA, planned to take few of our community members to FIFA to stand true to our brand positioning Live The Joy
We have not only captured the emotions of the participants but also raw emotions of people who came to watch the match
#StoriesThroughPortraits
First time Virat & Anushka came together for an advertisement where they let their heart out for each other.
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